The World of Winter Festival takes advantage of Michigan’s cold climate to provide interesting ways for people to experience and enjoy the season. This Festival aspires is to make Grand Rapids a more active winter city - which makes Grand Rapids a more active year-round city. All programming and activities are FREE, socially-distanced for these pandemic times and geared for both families and adults. World of Winter is organized by Downtown Grand Rapids Inc. (DGRI), the City of Grand Rapids and numerous community partners.